LightCrafts developed LightZone, a 'digital lightroom' for photographers. The innovative software is the exact opposite of PhotoShop - simple where PS is complex, and intuitive where PS is opaque. LightCrafts rolled out the software at the famous DEMO, and called upon Writerguy to help integrate words and images into one ultratight six-minute presentation.
"Chris Shipley closed the General Session today with the announcement of the DEMOgod winners for DEMOfall 2005. DEMOgods are selected for their ability to clearly articulate the jaw-dropping significance of their debuting technologies despite the pressures of a jaded audience, a make-or-break level of expectation, and a glowing red six-minute countdown clock."
LightZone wins DEMOgod award, fall 2005
WRITERGUY WAS HIRED AS:
freelance creative director and writer
PRODUCT: speaker script and presentation
HIS MISSION WAS TO:
script an audio-visual presentation that would demonstrate LightZone, innovative 'lightroom' software for digital photographers, to venture capitalists
HIS CLIENT: LightCrafts
DOWNLOAD THE SCRIPT PDF
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