These lowly scans hardly begin to communicate the beauty of this brochure. Lauren brilliantly juxtaposed lush black-and-white photos with the vibrant medical imaging, and the brochure went on to win design awards.
Meanwhile, the copywriter was hammering out a first draft from the only source material available – Salutar's reports in medical journals. It took a lot of simplifying to make the texts as elegant and accessible as the design.
WRITERGUY WAS HIRED AS:
writer
END PRODUCTS: corporate brochure
HIS MISSION WAS TO:
translate the company's scientific abstracts about their accomplishments into language accessible to the business and financial communities
DESIGN FIRM: Lauren Smith Design
HIS CLIENT: Nycomed Salutar
YEAR: 1992
DOWNLOAD THE BROCHURE PDF
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