These guys had a great idea - broadband via DSL. They wanted to tell the world about it, in words the world could understand.
WRITERGUY WAS HIRED AS:
writer
END PRODUCT: corporate brochure
HIS MISSION WAS TO:
translate the client's technical information for financial and other non-technical audiences
DESIGNER: Alice McKown
CLIENT: Amati Communications
YEAR: 1996
First paragraph:
"As demand grows for high-speed video and data services to home and office, connection services contemplate future high-capacity networks such as Fiber To The Home (FTTH), Hybrid Fiber Coax (HFC), and Fiber To The Curb (FTTC) and Fiber To The Basement (FTTB) schemes. In truth, however, the costs of digging trenches and stringing cable, especially in the "last mile" before the subscriber, are proving prohibitive. Service providers need a lower cost alternative that uses in part the vast copper network now in place."
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