True Story: my first attempt at writing copy for Alain Pinel Realtors was a complete flop. "Here," Helen Pastorino, the CEO, said, handing me a Chinese horoscope. "Make it more like this." The beginning of a long and beautiful friendship.
WRITERGUY WAS HIRED AS: writer
END PRODUCTS: marketing collateral and advertising
HIS MISSION WAS TO:
create and execute the voice of the innovative high-end real estate company (taking over from Alain Pinel himself)
DESIGN FIRM: Energy Energy Design
HIS CLIENT: Alain Pinel Realtors
YEAR: 1990 - 1996
SEE THE "COURAGE" AD
SEE THE "MOUNTAIN POETRY" ADS
SEE THE CAPABILITIES BROCHURE
SEE THE "AT SCHOOL" DIRECT MAIL
SEE THE "EFFORTLESS" AD
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